After understanding our client Badie’s need to attract landowners in Riyadh to partner in developing distinguished real estate projects, we launched a promotional campaign through the Snapchat platform. In this campaign, we relied on a variety of content and designs, including 'Motion Graphics' and 'Static' formats, to measure performance during the campaign. We then focused the promotional budget on the content that generated the most leads at the lowest cost per lead (CPL). Throughout the campaign, we ensured to monitor the return on investment (ROI) to evaluate its effectiveness and the resulting returns in relation to the client's monthly targets.

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